Are You the Strategist Your Business Needs?

Do you think you’re a good strategist? Without wishing to offend you, it’s more than likely that you’re not. This is through no fault of your own, but rather the fault of a common misconception about what a strategist is, and does.

Current sources suggest that strategy is more of a personality trait than it is anything else. This is not to say that one cannot improve their strategic skills, instead, it simply means that some people have an advantage as a result of their genetics and upbringing. Unfair, right?

The ability to strategise effectively is a far rarer skill than most would like to believe. A competent strategist is a conceptual thinker, possessing the ability to create something from nothing. In short, this means that if you need to see something in order to create a strategy, then you’re not really strategising, you’re ‘editing’.

A great strategist tends to prefer thinking about the future rather than the present, and will continually make decisions based on only partial information. If you can take intellectual leaps of faith where there is significant risk involved, and do so with confidence, the chances are you’re a natural-born strategist.

This blog isn’t about belittling your strategic skills or lowering your self-esteem, it’s about informing on what a true strategist really is, it’s also about clearly defining what strategy is. We can all benefit from recognising our shortcomings; as individuals, we can’t do everything, but by utilising our own skills as well as the skills of others, there really is no limit to what can be achieved.

Strategy is a crucial element of any business, it is the thread that holds it all together. If you take one thing from this blog, let it be that it’s OK to get help from others and that collaborating is often an effective route to success.

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