Behind the Brand: Go Fish

A lot of hours, brainpower and cups of coffee go into the creation of a brand. In this series of blogs, I intend to give you an insight into just some of the work that goes into building the shiny, polished end result you see now. First up (and with as few fishy puns as possible)- new Norwich-based takeaway client Go Fish.

Go Fish needed strong, recognisable branding that could make waves in the food and drink market, and that they could easily scale up with the projected growth of the business. Here’s how we did it…

The Concept

We began by casting around for ideas, researching the takeaway and restaurant market both in the Norwich area and nationwide. After throwing our net wide, we collated the research and came up with some preliminary ideas. We wanted to work with the client to create a name and identity that reflected the very sole of the idea- a creative, contemporary and relevant take on the traditional. Myriad mind maps and some sketching later, Go Fish was born.

The Design

We whipped our pencils out to create a contemporary, statement logo. This needed to be able to be easily rolled out on a variety of different backgrounds, surfaces and textures, so it was vital to take colour into account and work to communicate the same values in the interior design. Rather than reeling off all of our initial ideas and overwhelming the client, we presented a concise edit of logo options and colour schemes to choose from and develop further, before arriving at the final product.

The Implementation

We worked with specialist interiors company CentrePlan to ensure Go Fish was transformed from an empty industrial unit into a widely popular plaice to eat. To hook customers further, we created a completely responsive one-page website including a user-friendly CMS system which allows the menu to be regularly and easily updated, and orchestrated a targeted leaflet and media campaign.

The Result

Fast forward to the present day and everything is going swimmingly. Go Fish have made a splash with their delicious menu, and are now happily combining fresh produce with a wide variety of grilled, gluten-free and vegetarian options for all of Norwich to sample.

Okay, so I lied about the puns being minimal. But how many other opportunities am I going to get to fit so many in one blog post? Trout Nout. (I’ll leave now).

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