Boost Your Online Marketing With Local SEO
More and more people are searching for local businesses (especially because of the rising popularity of mobile devices). Local Search Engine Optimisation (SEO) can help your business stand out on the search engine results page. If you are looking to boost your local SEO, take a look at our top 5 tips to get you started:
Google My Business
If you haven’t got a Google business page, GET ONE! Google My Business is a fantastic tool to help local businesses provide information such as their services, location, contact details and more to Google. As a business, it’s important to note you don’t need to have a website in order to appear on Google just simply sign up to easily get found. Complete the below and you will be well on your way:
- Claim and verify your google business (it’s free)
- Provide accurate business information, hours, location and phone numbers
- Upload as many photos and/or videos
Consistency is Key
Google and other search engines collect data about businesses from a number of different sources, it’s therefore, important to ensure your name, address and phone number (NAP) is consistent across the web. If your information isn’t consistent throughout all directories you will be sending mixed signals to search engines, this will result in incorrect information being shown to potential clients
Local online reviews really do help local businesses stand out from the crowd. Good reviews on websites such as Google and yelp can help to entice people to your business, improve conversions and help you rank higher in the search engine. To gain reviews from your clients and people you have worked with it may be worthwhile contacting them asking for a review.
Put Locations on Social Media Profiles
Always include your contact information where you can throughout your social media profiles. The most popular social medias sites to promote your local business is Facebook, Twitter, Google plus and LinkedIn – it’s also advisable to note that keeping your social networks busy and active is great to show you are a credible business.
This can be a tedious chore but its importance is underestimated – make sure your business is listed on as many directories as possible and as mentioned before ensure each directory you are listed on has consistent information (NAP). Your potential customers want to be able to find you easily it’s therefore, important to ensure every detail is kept up to date and consistent throughout each directory.