How to Build an Effective Email List

If you’re looking to grow your business, building a healthy email list should be one of your top priorities. A strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed.

Using your website and social media to attract visitors and followers and encouraging them to subscribe with you gives you the opportunity to contact them again in the future. We have put together a few tips on how to get started on building your emailing list:

Offer an Incentive to Subscribers

To get someone to part with their email address you need to create a compelling offer. This could be a free download or a discount voucher or offer exclusively available to your subscribers. Whichever you decide to use, it needs to entice users to exchange their email address. When offering an incentive, it is important to:

  • Ensure that your offer is relevant to your business and the subscribers you are trying to attract.
  • Deliver the incentive as soon as people sign up and make it clear they will be receiving frequent emails from you.

Opt-in Function on Existing Forms

Chances are you already have contact forms on your website; including an opt-in function on all existing forms can be a great way to collect emails from visitors who are already interested in what you have to offer.


When utilised correctly competitions and giveaways can be a great source to gain new, targeted leads. Have entrants sign up or submit through your website – don’t forget to promote your competition on social media and encourage your audience to share to get a higher reach.

Engaging and Effective emails

Delivering quality content with an engaging call-to-action is a good way to encourage subscribers to help you grow your list by sharing your content with others. Emails that that offer something appealing and exclusive are shareable – which leads onto my next point.

Social Sharing Options

Don’t underestimate the power of your existing subscribers. Encourage your existing audience to forward and share your email with friends and family by including social sharing buttons and ‘share with a friend’ buttons at the end of each email marketing campaign. That way, you’ll gain access to a fresh network who might sign up for your list.

It may seem time consuming but the effort you put into building your email list will be one of the best investments you can make online. By applying the techniques above your email database will increase in no time.

If you would like to find out more about email marketing or need help building your email list, why not get in touch? We’d be happy to answer any questions you may have.


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