Why your Business Should be Using Social Media
Social media. It’s everywhere. It’s one of the first things many of us check when we get up in the mornings, and one of the last things we check at night. People use social media for many different reasons, some use it as a way to communicate with friends and family, some may use it as a form of entertainment – and others may use it to see what the Kardashians are up to, or to find out what wacky name Kanye West has given to his newborn child. Regardless of what people use social media for, everyone is a potential part of your audience.
There are numerous advantages to incorporating social media into your marketing strategy, but some of the key reasons to use social media to its full potential are as follows:
Social media offers a great opportunity to showcase your brand and get across the values your company holds at its core. Very few other platforms allow you to express your brand in such a way and we would argue that it is a second to none as a tool for creating brand awareness.
People like to feel like they’re part of a community; they like to feel an emotional connection to the brands they purchase from. Social media is an excellent way to build relationships with your customers, it gives you the means to engage with them on a personal level. Many marketers make the mistake of making their primary objective to get more sales. From our point of view this is misuse of social media and is in many cases, counterproductive. Instead, the focus should be on creating long term, lasting relationships. Once you form relationships with your customers, more sales will come naturally as a favourable byproduct.
Brands become more humanised by using social media. It gives brands a voice, a human voice. It is important to note that people like to buy from people, not companies. A company is just a faceless entity that invokes no emotional response from buyers. People buy from people.
While using social media is free, there the option to promote your posts to enable them to be seen by a larger audience. Paid advertising on social media is becoming increasingly popular due to the rewards if affords. For example, let’s say your company is launching a new product or service, and you want to promote it – you can create a relevant post and put some money behind it to increase the number of people who will see it. The more money you use to sponsor the post, the more ‘impressions’ you will receive. However, it is not just about the sheer number of people who see your post, it’s also about the types of people who do. Using advertising on social platforms allows you to target a very specific audience based on everything from gender to interests.
To conclude, we believe social media is of growing value to all businesses, and this is unlikely to change anytime soon. For very little investment, you can achieve sizeable results.