Five Questions to Ask When You Are Considering a Logo Redesign
A strong logo can have a big impact on your business. It gives people a sense of what you do and who you do it for. A recognisable logo is a way to stand out- the more people who know and remember your logo, the more established your brand becomes.
More often than not a logo has to be tweaked to keep up with changes in your company, the design world or competitors – the logo you designed when you launched your business 20 years ago probably isn’t going to stand out to people in 2017. So how do you know when it’s time to redesign your logo? Here are a few questions to ask yourself when considering a logo redesign:
Has your business expanded or changed?
Businesses evolve. That means you may not be the same business as when you first started. As a result, your logo may no longer accurately portray what you do and who you do it for. For example, you may have recently added an entire line of new products or you’ve expanded your office locations.
For example, Starbucks removed it’s outer ring as they now offer other products other than just coffee.
Do you have new competition?
A logo redesign can help by showing your existing customers that you’re modern and up-to-date, and show prospective customers that you are worthy of being considered. A logo that can communicate your business offering better and is more visually appealing means that your target audience is more likely to choose you.
Are you speaking to a new audience?
You already have an established customer base but perhaps you’re looking to widen your target audience by speaking to younger consumers. A logo redesign may be what’s needed- play it right and your new logo will help you connect with a new audience and still maintain your existing customer base.
Have your brand’s values or missions changed?
If you are discovering that your company’s personality is different from when you first started, your logo should reflect these changes. A logo redesign is the perfect way to inform customers of the change in your business philosophy.
Is your logo dated?
If you visit a house decorated in the 1980s, you could easily tell it’s dated. Trends and tastes change and it works the same with branding. When people see a logo which looks outdated, people assume the organisation is out of touch with modern practices.
Asking yourself these 5 questions will help you establish whether or not it is time for a logo redesign. A logo redesign can aid your business in achieving the success it deserves. Not only does it help you to communicate with your customers, it ensures that your target audience know that you are continuing to strive to provide better products and services.