Why Email Marketing is Still Relevant Today


We live in an age where communicating with one another has never been easier, but with so many methods available, it can be easy to forget about the original online communication methods, such as email. Despite email being an old-timer, it still remains one of the most robust and convenient communication methods out there. Here at Hype, we firmly believe that email is one of the best and most cost-effective ways to connect with your customers.

So, why do emails still continue to remain relevant in the continuously evolving world of marketing? Well, out of all the online marketing strategies out there, you will be hard-pressed to find one that provides a better return on investment (ROI). This is partly because email marketing platforms are so well equipped to target the people you want to target, meaning that you can rest assured that your audience will likely have an interest in what you have to say, rather than delivering your message to a disinterested crowd.

Email marketing campaigns are really easy to track too. There’s an abundance of analytical tools and reporting features available, making it really easy to gather information such as open rates, click-through rates, bounce rates, and so on. Gauging the success of your email marketing campaign couldn’t be easier, yet this isn’t always the case with other marketing tools.

Let’s not be misled into thinking that email – as a communication method – is in decline. This is simply not true, it still remains hugely popular, in fact billions of emails are still sent each and every day. In short, email won’t be going anywhere, anytime soon. It’s easy to think email is in decline, what with the advent of social media and other social applications but email remains at the forefront of online communication.

All of this considered, it isn’t an exaggeration to say that email marketing is a fantastic platform to promote your business. Don’t be put off just because it’s one of the more traditional methods – it’s stood the test of time for a reason.

Do you want to create an email marketing campaign of your own? We can help!

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