When used correctly, email marketing is a powerful digital marketing tool. In fact, 44% of email recipients made at least one purchase last year based on a promotional email. It provides a cost-effective, responsive and highly targeted channel of communication with your desired customer base, and can be implemented as a means to either acquire new customers or retain existing relationships.
A form of permission-based marketing, it is vital that best practices are upheld when conducting email marketing to ensure that your brand’s reputation remains intact. Data protection legislation requires that each user on an email distribution list should have opted-in and must have the option to opt-out at any stage of an email campaign in order to comply.
As with any marketing, email campaigns need to offer visible results and a viable return on time and financial investment- therefore campaign tracking and reporting (including integration with Google Analytics) is essential.
At Hype Marketing, we understand how to use email marketing to create impactful, informative and highly personalised email campaigns that capture interest and compels action from your target audience.
As a full-service marketing agency, we can work with you across all stages of an email marketing campaign – from designing custom email templates and curating content to distribution strategy and everything in between: data management, data segmentation, the creation of email templates, scheduling, distribution and reporting.
We confidently manage small and large campaigns and produce comprehensive reports that show the customer response to each campaign. Whatever your objectives, email marketing can be tailored to support or act as a main driver of your digital marketing activities.