Google to Switch to ‘Mobile First’ Index
Back when Google first launched in 1998, phones had one function – to call people. This makes it hard to believe that in less than 20 years on from its launch, Google has announced they will be making the switch to a mobile first index. This means pages which have been designed primarily for mobile use will be ranked higher than those designed for desktop viewing.
This is a massive change to the way Google Search indexes its results, but the change won’t necessarily be welcomed by all. Those without websites fully optimised for mobile can expect a significant drop in site traffic as their websites rank lower. For those that don’t yet have a mobile -friendly website, Google’s announcement is not to be ignored. If you were looking for a good reason to make your website mobile-friendly, this is it.
It’s not bad news for everyone, however, in fact for those who have responsively designed websites that are mobile ready, feel free to feel rather smug as your website can only improve in its rankings. It is important to understand the difference between having a desktop site that has been built to be somewhat functional on mobile and having a fully functioning mobile version of your website that has identical content to its desktop counterpart.
When will these changes take place? Well, Google hasn’t exactly been forthcoming with a date. But it’s been predicted that the changes will come into effect in 2017, making now the ideal time to make any changes to your site that you think are in danger of being affected by the switch.
If you’d like to know more about the effects of the index switch, get in touch and find out how HYPE Marketing can help get your website ready for the big switch.