The HYPE Guide to Facebook Advertising

It is safe to say that Facebook is now a mainstream advertising platform. Slowly but surely businesses have been warming to the idea of using Facebook as a viable medium for advertising, and understandably so.

Facebook has the potential to reach a large number of people, and better yet, the ability to target specific groups of people. The ability to target your audience based on location, gender, interest, age etc. is perhaps the best reason to consider Facebook advertising for your business.

Advertising on Facebook is simple, quick and effective if used correctly. Generally, your audience will be fairly receptive to your ads, this is because Facebook does an amazing job of integrating ads into people’s timelines without being annoying. If you’re targeting your audience based on things such as their interests, then there’s a good chance they will actually want to see your advert.

There are different advertising styles available on Facebook, some of the most popular formats can be seen below.

Native Advertising:

Deliveroo Native Advertising

Carousel Advertising:

Carousel Advertising

Canvas Advertising:

burberry-canvas

Lead Advertising:

Lead Advertising

Here are some easy steps you can follow to create a basic Facebook campaign:

IMPORTANT: You can only advertise on Facebook if you have a business page, this feature is not available on personal profiles.

  1. Write out a Facebook status as you normally would, we recommend using an image as it will make the post more eye-catching to your audience. NOTE: No more than 20% of your image can be covered by text.
  2. Instead of clicking ‘Publish’, click the button just to the left that reads ‘Boost Post’.
  3. At this stage you can choose whether you want your post to appear to people who like your page (plus their friends is also an option) or to create your own audience.
  4. Pick an option that best suits what you’re trying to promote.
  5. If you selected the option to target your own audience, use your best guess to select your target audience. Remember, the more targeted your audience is, the smaller it will be. However, the more targeted it is, the greater the chances that your audience will be interested in what you have to say. Therefore, finding a good balance is key.
  6. When it comes to selecting how much money to put on a boosted post, we recommend using smaller amounts of money initially to gauge your ROI, you can then begin to optimise your campaigns. Of course, the more money you use, the more people you reach.
  7. Confirm payment and post!

You can boost existing posts too, creating an entirely new post isn’t always necessary.

If you have followed all these steps, congratulations! You have just created a Facebook advertising campaign.

The results of this campaign may be positive, or they be negative. Though, it is important to bear in mind that just because Facebook advertising hasn’t proved very successful this time, it doesn’t mean it never will. It might just be a case of tweaking your posts and target audience until you get it just right. You may also consider rethinking your content and the format it’s in (blog, video, infographic etc.)

Many businesses have found Facebook advertising extremely fruitful, however if you’re struggling to see results, do not hesitate to get in contact and let us help you create a fully-optimised campaign.

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