The Importance of Tone of Voice
The tone of voice of a brand is very important, yet it is often the most overlooked aspect. Get your tone of voice right, and it can be a powerful catalyst, sparking life into your brand and striking a chord with your customers. The flipside to this however, is that if get it wrong, you can completely alienate your target audience. No pressure then.
How exactly are you supposed to get it right? Well, the first step is to decide how you want your brand to be perceived. Your tone of voice ultimately defines how you communicate to your customers through all your copy. Don’t be afraid to ask your customers for a bit of help when doing this. It might seem simple, but by establishing what kind of tone they respond to, you can quickly ascertain what works best in practice.
Once you’ve established your brand’s tone of voice, you can begin implementing it at the core of your business and across all brand touchpoints. It is imperative that you keep your tone consistent, the last thing you want is to keep switching your tone of voice mid-sentence, it will give your copy a very clunky and jumbled feel.
A great way of ensuring this doesn’t happen is by creating a style guide. A style guide is a set of standards, which simply informs anyone who produces content for your brand what kind of tone they need to write in, and what type of language they should and shouldn’t be using. This kind of document is particularly useful for when new people join your business, as they can quickly determine what your business is all about, and how you want it to be perceived.
Make no mistake, establishing a tone of voice is no easy task, it takes time, but it should never be rushed. With this in mind, if you’d like some help with the creation of a brand for your business, or producing copy for your existing one, then get in touch with us today, we’re happy to help!