Care for Children

The Client

Care for Children is a charity headquartered in Norwich, working throughout Asia with a vision of moving one million children from institutions into local, loving families.

The Objective

To design and create the 2016 Annual Report in both print and digital formats (for website and email) which effectively conveys the charity’s message and core values.

The Result

We designed two versions of the report – a 32-page copy for a fundraising event held at St James’s Palace, and a 36-page copy for potential donors, current supporters and funders, available both in print and via PDF download online. The report required us to work to brand guidelines provided by the charity, ensuring the new report complemented it’s precedents whilst offering a fresh, visual experience. Filled with colourful, engaging illustrations, infographics and full-page imagery, the report has thrilled staff and supporters alike.

In order to achieve this, we worked closely with Care for Children to really understand the charity and their goals and accomplishments. Being a full-service marketing agency, our involvement in the project extends from concept to completion, including the organisation of printing.

As a charity, it’s incredibly important that our annual report is eye-catching, engaging, visual and informative as it is often one of the first documents that potential funders see when we make initial contact. The team at Hype were full of creative ideas, constructive input and were very efficient and patient with any feedback and tweaks. The result is a beautiful report that is by far the best one yet. Thank you for all of your hard work- I will continue to use Hype Marketing’s services going forward!

Isabelle Francis Communications & Events Officer

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