Care for Children
Care for Children is a charity headquartered in Norwich, working throughout Asia with a vision of moving one million children from institutions into local, loving families.
To design and create the 2016 Annual Report in both print and digital formats (for website and email) which effectively conveys the charity’s message and core values.
We designed two versions of the report – a 32-page copy for a fundraising event held at St James’s Palace, and a 36-page copy for potential donors, current supporters and funders, available both in print and via PDF download online. The report required us to work to brand guidelines provided by the charity, ensuring the new report complemented it’s precedents whilst offering a fresh, visual experience. Filled with colourful, engaging illustrations, infographics and full-page imagery, the report has thrilled staff and supporters alike.
In order to achieve this, we worked closely with Care for Children to really understand the charity and their goals and accomplishments. Being a full-service marketing agency, our involvement in the project extends from concept to completion, including the organisation of printing.