Do You Fit in on the Web?

Responsive website design – the necessity of the modern web.

Responsive web design, or from here on out ‘RWD’, has become an essential function for websites. The ability to convey your brand, message and services across a plethora of devices via a web presence.

What is responsive web design?

Responsive is a term that is not necessarily as clear as it should be, but a website being responsive means to mould and adapt to innumerable devices and to still provide a clear, consistent view of your site.

Websites need to be like water, able to fill whatever device it is displayed upon. I’m reminded of a quote from Bruce Lee:

“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.”

This is certainly true of websites, except for crashing. You definitely don’t want your website to crash. For websites to be responsive, they need to adapt to their environment i.e. the device.

Without too much coding jargon, developers use media queries to decide how certain instances of the site should constrain down at certain screen resolutions. For instance, the standard screen size is 1920px by 1080px, and the average mobile is around 320px by 640px.


In order for your website to be responsive, you need to prioritise. Not all items on your website may be absolutely necessary. Too many unnecessary items can cause a very diluted experience, particularly on a mobile device. Mobile friendly sites should be clear to read and easy to navigate, with only the essential items for the message/services you are trying to convey about your business.

A site that is consistent across devices is also important due to the increasing number of users looking at websites through mobile and tablet devices. Last year, over 30% of all online traffic came from mobile or tablet devices.

Should I make my website responsive? (The conclusion)

In short, it is an unequivocal YES! Technology is rapidly advancing, and more and more consumers use portable gadgets, from Laptops to watches, therefore a site needs to be vivid across the whole spectrum.

This is definitely something you should pursue; whether you’re looking for a new website, or if you want to add this functionality to your existing website. In retail, as much as £6.6bn was lost just on not having a responsive website. The importance of a responsive website can therefore not be underestimated.

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