Having a website is all well and good, but if it cannot be found on Google or other search engines, then much of its potential is going unrealised. A website is one of the most powerful marketing tools available and it is, therefore, important that it performs at its best possible level. SEO (Search Engine Optimisation) is the process of increasing the overall visibility of your site in all the major search engine results pages (SERPs). It’s simple, the higher your website ranks – the more traffic your site will attract.
With organic search commanding a 51% share of all internet traffic, ensuring that your website is optimised for search engines is more essential than ever. SEO is an ongoing process as search engines including Google, Bing and Yahoo regularly update their ranking factors. In order for your website to reach page one and stay there, regular updates to keywords, content, links, site structure and tags, via off-site and on-site SEO techniques must be made.
Our digital team are knowledgeable in both off-site and on-site SEO techniques and can competently increase your website’s ranking over time. To start, we will conduct a comprehensive SEO audit of your website to identify areas for improvement and then create an SEO strategy that will increase your web exposure. We provide monthly overview reports detailing the progress of our SEO activities, the current traffic volumes and ranking of your website in all major search engines.
As a full-service marketing agency, our approach to SEO is holistic and takes all other active offline and online marketing activities into consideration, in order to complement our SEO techniques. More specifically, we assess and optimise all elements that contribute to a website’s search engine visibility including website structure, link building, content, usability and design – all are as vital in contributing to good SEO as each other.