How Social Media Can be Part of Your PR Strategy

Public Relations (PR) should play a significant part in most business’s marketing strategy. PR is a great way to build brand awareness, drive traffic and increase sales for your brand. With the ever-growing popularity of social media, it is now essential to utilise social channels within your PR strategy to remain relevant and to get the best results.

We wanted to give you a push in the right direction, so here are our five ‘R’s’ to show how social media can be part of your PR campaign (you can thank us later).

Research

Social media is a simple yet effective way to research your target audience. It’s one of the most viable ways to gain insights into your target market’s interests, likes and dislikes. This research this can help to shape your marketing strategy to meet your audience’s needs more accurately.

Relationship

Often reporters get inundated with never ending emails so, why not help yourself get noticed by sending them a quick tweet notifying them of your new campaign? It’s not only journalists you should build a relationship with, but also social influencers, bloggers and vloggers. Don’t be afraid to retweet or start up a friendly conversation with someone online who you think could endorse or support your brand, you never know where it could lead.

Reach

Social media is huge and it allows you to reach anyone, anywhere in the world – allowing you target, connect and engage with the appropriate audience(s) for your brand. Never underestimate the power of a simple retweet, you could have the greatest content in the world but it’s no good if no one sees it.

Reputation

Authentic communication with your brand’s ambassadors, advocates and new customers is a key way to build brand loyalty and maintain a positive reputation. It’s important that your social media presence takes a friendly, personable and genuine approach so that your online network are encouraged to interact with you. Don’t forget, more people will want to work, share and communicate with a reputable brand that shows care and consideration for its customers.

Regular

Best results come from regular curation and posting of clever content which resonates with and benefits your target audience, in addition to joining in and responding to key trends and customer queries.  Followers are much more likely to interact and engage with your campaign if there is a constant conversation that they can dip into. This helps to create brand recognition, credibility and authenticity around your brand message.

Social media and public relations go together like peas in a pod. It helps give you a greater understanding of your audience and enables you to engage with them on a regular basis to build brand loyalty. PR efforts together with social media will help towards that killer marketing campaign.

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