Top 5 Social Media Marketing Tips for Norwich Businesses
The power of social media as a marketing tool is undeniable, but you could be wasting your time if you are not using it to its full advantage. A report by Brandwatch shows that social media users have risen by 176 million in the last year – so with user numbers constantly on the rise, being visible and active on social media is more important than ever.
If you are a local business in the Norwich area, take a look at our top 5 tips to help you on the way to making social media work for your business.
1. Embrace Your Local Community
Who better to connect with than your local community? Twitter is a great platform to find, outreach and engage on a regular basis with businesses and bloggers in Norwich. You can start by joining in with networking groups such as #NorfolkHour #NorwichHour or the @NorfolkTweetup – these groups encourage local businesses to communicate and interact to support each other.
2. Get Your Customers Involved
People like to buy from people – not companies, so it is important to view social media as a conversation between you and your audience, rather than focusing on generating conversions. Creating content that is relevant and engaging encourages users to interact, such as date reminders, questions, polls, competitions, trending hashtags etc. It’s important to not only to open the conversation but to respond to customers – retweet, like and share their posts – as this will all help to foster local brand awareness and loyalty.
3. Establish Your Brand Identity
Social media is a great tool to promote your brand values and establish brand identity via your tone of voice, posting style and post regularity. A key influence on your brand identity will be your business location – it is important that you promote this as it can have a positive impact on how your community interacts with you and how users view your brand.
4. Keep Up With Trends
Although Norwich is one of the UK’s smaller cities, there is still plenty going on! It’s important to keep up with current local trends and events as these may provide opportunities that your business can get involved with and allow you to maintain the relevancy of posts. A great way to do this is to monitor accounts such as @EveningNews, @EDP24, @NorwichTimes & @NorwichCC, which always have discussions about the latest events and trends happening in the Norwich, Norfolk area.
5. Paid Advertising
Whilst organic posting on social media is free, paid advertising or promoted content allows your posts or profile to be seen by a much larger targeted audience. Paid advertising offers a cost effective way to help build your follower base and brand awareness, whilst ensuring that the users your promotions are displayed to are within your locality. The promoted content can therefore take a hyper-local angle – increasing the chances of gaining a high level of user interaction and engagement.
Have patience, social media success doesn’t happen overnight however if you stick to the above guidelines you will be well on your way.