Top Tips for Boosting Service Sales Online
Selling services and selling products. Most people assume that these are the same thing; however this could not be further from the truth. They are both entirely different ball games, and therefore both require different marketing techniques and website designs in order to be successful.
Particularly if you sell services online, the way you present your website and come across to the visitor are of vital importance, as they have a massive influence over how many sales you make. To give you a hand with improving your website, and ensure your site won’t be a part of this damning statistic in the future, we’ve came up with some top tips which will help improve your websites performance.
When it comes to selling products, the majority of a customer’s focus is on the product itself. If it looks good, they’ll buy it, if not, they won’t. This is different to selling services, where the onus is on you and your team to be the driving force that makes the sale happen. With this in mind, it is essential that you give your website a personal touch.
Creating a stunning ‘About Us’ page (much like the one we have for ourselves *smug face) is a great way to do this, as it gives your customers an invaluable insight into your team, which will create reassurance to your visitors that those providing the service are knowledgeable and trustworthy.
Feature your feedback
Running with the theme of trust, it is a good idea to make prominent on your website the good customer reviews and feedback you receive. If one of the first things potential customers see when they land on your website is other customers praising you for your service, they will feel a lot more comfortable in exploring what you have to offer.
If you continually update your website with new content it will give a strong impression to your customers that the services you provide are current and relevant. This is vital, as no one will be willing to invest in a website which hasn’t been updated in years. Creating a blog page is one of the best ways to do this, as not only will it make you appear relevant, but it will be likely to increase the number of clicks your website gets too. This does rest on how well you promote your blogs however, so make sure you promote them heavily on social media etc.
- Give your website a personal touch
- Make prominent on your website the good feedback you receive
- Update your website with new content regularly
If you’d like some help with designing the perfect website for your business, get in touch. We’re happy to help.