Top Web Design Trends of 2017

Similar to how clothing fashion is always changing, web design trends are constantly changing too. Unlike clothes though, it’s not just your appearance which is at stake when it comes to web design – it’s your money too. The reality is if you have a website which is outdated and out of touch with its target audience, the bounce rate will be through the roof. This can be a big problem, especially for businesses that rely heavily on their website to generate sales.

In order to keep up with the latest trends, it is essential that you actually know what they currently are. To give you some help, we’ve identified the top 5 web design trends for 2017 which will give your website a modern appearance that pops.

Go BIG and BOLD! – Words are an integral part of every website, and in order to make the most of them they should be presented in the most engaging way possible. Big and bold fonts like ‘Futura’ ‘Gotham’ and ‘Neuzeit’ are really effective when set against minimalist backgrounds, and will be sure to capture the user’s attention upon landing on your website.

Illustrate to Accumulate – For years now we’ve seen websites dominated by large high quality images, however we are now starting to see more and more websites opt for illustrations instead. This makes sense, as having a good set of illustrations gives a website something conventional images can’t – a unique character which sets you apart from the crowd!

Video Is Vital – Videos are popping up everywhere on the internet, and on websites it’s no different. Videos are great at capturing the attention of the user, and when used correctly, they can make landing on a website an enjoyable, interactive experience. You don’t need a Hollywood film crew to make a good video either; GIFS and loops are straightforward to create, and are really effective at bringing a website to life.

Be Responsive – This is fast becoming less of a trend and more of a necessity. PCs, tablets, smartphones; it doesn’t matter what device, it’s always vital your website automatically scales itself for the convenience of the user. This not only ensures a good experience for your visitors, but will also give your website an air of credibility in the eyes of its visitors.

Continual Content – Website content and web design have always gone hand in hand, and this continues to be the case in 2017. The way you present and how often you update your content has a big impact on how effective your website is at generating and converting clicks into customers. Having a blog and social media page are a great way to do this, and will make you website appear current and relevant in the eyes of search engines.

Think you’ll need some help with all this? Get in contact today!

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