Why a Well-designed Website is Essential for E-commerce

Owning an e-commerce website is no different to owning a shop on the high street. It’s where you display and sell your products and you’re surrounded by competitors. And much like how it’s important to take pride in the appearance of a physical shop, it’s just as important to take pride in the appearance of an e-commerce website.

Spending money on the appearance of your website is bound to be a worthwhile investment. Nobody chooses to enter a shop because it looks dingy and outdated and nor will they on your website. A shop/website with a poor appearance will only ever put people off.

To help you understand why this is the case, we’ve managed to narrow it down to 4 key reasons.

First impressions – If you walk into a shop which looks dull, unappealing, and smells a bit odd, you’re not going to want to stay for long, and this rings true for websites too (OK, maybe not that last one!). However, if you have a site that is eye-catching, clean and easy to navigate, people will be more inclined to stay on your site to see what you have to offer.

Layout matters – Good web design is all about designing a site that is aesthetically pleasing on the eye, whilst not compromising the functionality for the user. The way your pages are laid out, the quality of the images you use, and the information you provide are all key aspects of your site which have a significant effect on how many sales you make.

User-friendly – When someone is struggling to find what they’re looking for in a shop, they have the option to simply ask the nearest employee for some help. Unfortunately, on the web, it’s not that simple. This is why making sure everything on your website is presented in an easy-to-understand way is of paramount importance. The reality is, if your user can’t easily find what they’re looking for on your site, they’ll look elsewhere.

Conversion is critical – Every area of your site should be built around turning the people who land on your site into customers, and this is what effective web design is all about. Features such as call to action buttons, external links, and contact options are all great way to improve conversion rates.

Designing a website that ticks all the boxes isn’t easy, but it is certainly possible. A great deal of technical knowledge, research, and not forgetting time, are required to achieve a perfect e-commerce website. Get in touch to see how we might be able to help!

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