What to Consider When Building a Brand

Brands are to businesses what personalities are to people. Everyone has one, it’s what makes us unique, and as I’m sure you’ll agree, we find some are more appealing than others. Just as personalities are an integral part of a person, a brand is an integral part of a business.

Not only is your brand the first aspect of your business you will be judged on, it is also the aspect most likely to leave a lasting impression – second only to the level of service you provide. This considered it goes without saying that it’s important you get it right. But how can you do this? Here are 3 of the most important elements your brand needs in order to engage your audience.


It doesn’t matter if your company is big or small, every business needs a good logo. If you flaunt a logo which comes across cheap and tacky, your customers will likely assume the same of your services and look elsewhere. A way to avoid this is by getting your logo designed professionally by a graphic designer, this will ensure you have a quality logo that grabs hold of people’s attention.


The power of saying a lot with a little is invaluable in marketing, and a good tagline does just that. A tagline, motto, or slogan is all about encapsulating the message you want to convey to your customers, but doing so in a way which is quick, witty, and memorable. This can be both tricky and time-consuming, so don’t neglect to consider seeking help with this.


Having consistency across all your marketing materials not only gives your brand an air of professionalism, it also gives your business credibility and validity in the eyes of the consumer. Everything you use to promote your company, such as your website, business cards, social media pages, leaflets and invoices should all carry a theme which appeals to your target audience.

Think you might need some help building a brand? We’re more than happy to chat through your options with you!

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